I can remember playing Adventure on the Atari 2600. I loved that game. Since then I have basically stopped playing video games in large measure. But some of my friends are die hard enthusiasts. I can remember moms telling their sons that they needed to learn a trade rather than play a game. Well, that’s not really true anymore. The gaming industry is a huge market. But the biggest change in gaming has everything to do with transferability.
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The line between gaming and life is getting continually blurred. Did you know that folks spend $600,000 a day in Second Life? Yes, you heard me right. That’s $600,000 real dollars for “virtual” dollars. In fact, entrepreneurs are stepping into the Second Life space in droves. And they are setting up shops for new hair styles, clothing, real estate, casinos, etc. There is even an exchange rate to these “linden” dollars. Is it any wonder then that advertisers have been courting this space for years?
I first noticed advertising in racing games. Cars were adorned with advertisements. And as you raced along, you would suddenly see a billboard blaring at you. So, it’s no wonder that Google has entered this space. Google is set to acquire a fledging company called Adscape. This move makes sense. TV viewing times are decreasing while internet usage is increasing. There are many reasons for this. One of the main reasons is that the internet is interactive. It is duplex communication. But I thought we were talking about gaming. We are. We are talking about a space where people create. And we’re talking about something people can play from anywhere. Advertisers like these type of situations because they can see what people really want. It is market research in action.
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